ART DIRECTION, 3D/CGI
“strong is a new alphabet for writing new stories”
We collaborated with Desalto, from Cantù, Italy, to present a series of 3D videos showcasing the most iconic products, as the Strong Special, idea of using air to give shape to new ideas, taking the shortest path to the solution through a continuous form. The clean, consistent design of Eugeni Quitllet adopts and characterises the curved steel tube which becomes the structural core of Strong.
PRODUCTION: SUUN Studio
DIRECTION & ANIMATION: SUUN Studio
3D/ANIMATION: Carlotta Bacchini, Pietro Forino