TooCook
CLIENT: FBS Profilati x Gio Tirotto
DIGITAL DESIGN, 3D/CGI
"When shape is the essence"
Four shapes resting on a surface covered with aluminium powder are the starting point for observing the Kitchen ecosystem from a new point of view. AR technology allows sculptures to be completed in a phygital environment.
TooCook shows the form of the process, embodied in sculptural objects with a digital soul.
The four protagonists of this surreal still life, set amidst the shimmering production waste of FBS profiles, are gateways to an immersive virtual space, which ignites daily memories and stages the dynamics and habits of cooking.
With a storytelling that evokes futuristic scenarios Too Cook involves the viewer in a phygital experience - between analog and digital - inviting him to engage in lateral thinking and the ability to imagine possible worlds.
Digital Environment, AR App.
The digital environment - an integral part of the scenic arrangement of the work - has been designed by the creatives of SUUN Studio in collaboration with Gioberto Papone.
One Page Site.
2021 given the circumstances of the pandemic, the online experience gave the opportunity to explore the installation project, but also to try out the AR technology by yourself via the app and printable QR codes we provided. The website also functions as a digital event poster, where you can find out dates and info about the event.
CREDITS
INSTALLATION - Gio Tirotto
DIGITAL DESIGN - SUUN Studio
DIGITAL DESIGN - Gioberto Papone
PR - BlaBla Agency
APP DEVELOPMENT - Studio IMERGO
DISCOVER MORE
TooCook
CLIENT: FBS Profilati x Gio Tirotto
DIGITAL DESIGN, 3D/CGI
"When shape is the essence"
Four shapes resting on a surface covered with aluminium powder are the starting point for observing the Kitchen ecosystem from a new point of view. AR technology allows sculptures to be completed in a phygital environment.
TooCook shows the form of the process, embodied in sculptural objects with a digital soul.
The four protagonists of this surreal still life, set amidst the shimmering production waste of FBS profiles, are gateways to an immersive virtual space, which ignites daily memories and stages the dynamics and habits of cooking.
With a storytelling that evokes futuristic scenarios Too Cook involves the viewer in a phygital experience - between analog and digital - inviting him to engage in lateral thinking and the ability to imagine possible worlds.
Digital Environment, AR App.
The digital environment - an integral part of the scenic arrangement of the work - has been designed by the creatives of SUUN Studio in collaboration with Gioberto Papone.
One Page Site.
2021 given the circumstances of the pandemic, the online experience gave the opportunity to explore the installation project, but also to try out the AR technology by yourself via the app and printable QR codes we provided. The website also functions as a digital event poster, where you can find out dates and info about the event.
CREDITS
INSTALLATION - Gio Tirotto
DIGITAL DESIGN - SUUN Studio
DIGITAL DESIGN - Gioberto Papone
PR - BlaBla Agency
APP DEVELOPMENT - Studio IMERGO
DISCOVER MORE
SUUN Studio
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Florence, Italy
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